From design to operation, from sales to guest relations.
We provide every discipline a hotel needs to create value, under one roof and at Point Hotel standards.
Design Principles
A well-structured building is the foundation of good operation.
Our Architectural Line
A functional and monumental exterior that has an identity without disturbing its surroundings; minimalist, simple and serene interiors. It offers our guests from the business, culture and academic worlds a high-tech "office away from home"; we breathe soul into a building of stone, glass and steel through art. We apply the Art-Tech concept — an industry first — in our properties.
Hotel Project Development
We provide consultancy at Point Hotel design standards from the project stage of the investment for which we sign a management contract. Optimizing space use, meeting legal requirements and keeping costs low are decisive at this stage.
Concept Development
Distinctive hotel concepts specific to the target audience and location. Restaurants, SPA, meeting areas and living spaces are designed within a holistic narrative.
Technical Infrastructure Planning
Planning mechanical, electrical and plumbing systems in an efficient and sustainable way that complies with operating standards.
IT Systems
End-to-end support in selecting hotel technologies and preparing their technical specifications — from PMS to network infrastructure and security systems.
Construction Procurement Support
Our parent company Özbek Turizm has carried out the investment and construction of our hotels itself since 1989. The investor benefits from the company's special prices in the construction market; with ongoing investments, volume can be increased to further minimize investment costs through new bargaining power.
Operating Principles
Every layer of daily operation, with professional management.
Human Resources & Training
With nearly 1,000 long-term employees, managers who rise from within, and a strong CV pool, we become the sector's preferred address. We find the right person for the right job through competency-based scientific interviews, Art of Service training and continuous development programs.
Accounting & Finance
Beyond general accounting, with the operational accounting control and management systems we have developed over the years, we maximize the property's profitability, minimize potential leakages and inform the investor transparently on every detail.
Procurement
We make low-price contracts with suppliers thanks to the volume we create. With cross-price control between hotels, central procurement agreements and continuous auditing, we operate at profit rates well above the sector average.
Technical Service
With the building management system, we continuously monitor the source, recurrence and resolution process of faults. Our aim is to take precautions before a crisis; by inspecting all rooms every month, we extend the investment's lifespan as long as possible.
Operations Departments
Our front office, housekeeping and food-and-beverage departments serve in accordance with our service-standard manuals down to the finest detail. Organization charts are standard across all our properties.
Guest Relations Management
Our "Guest Care" department tracks guests' preferences and stay history with the "GuestWare" CRM software. By enabling all departments to produce personalized service, we maximize the number of returning guests and satisfaction.
Sales Network
Strong occupancy performance with global and local networks.
Marketing
From market research and competitive analysis to positioning, from pricing policy to RevPAR maximization; integrated marketing strategies that create beneficial differentiation and stand out in the market.
Global Sales Network
Global marketing through international sales and reservation networks; collaboration with agencies and corporate channels worldwide. With GDS connections and international distribution systems, we broaden the hotel's global reach.
Local Sales Network
Years of trusted relationships with many corporate companies and travel agencies; a strong local network backed by an active field sales team. High guest volume and solid market share put the power of regional sales behind us.
Electronic Sales (Online)
A significant share of reservations comes through the internet. We manage this channel with the pointhotel.com booking engine, top-ranking agreements on third-party sites and an electronic marketing manager at every hotel. We rank among the top in guest satisfaction on platforms like Booking.com and TripAdvisor.
Revenue Management
A revenue manager coordinated with the head office at every hotel; targets maximum turnover from sellable rooms through seasonal pricing, competitive analysis, segment optimization and accurate budgeting.
Public Relations & Social Media
Strong press relations are one of our brand's biggest differences. It gains wide media coverage with colorful concepts; we grow recognition and loyalty through reputation management, seeding and social CRM on social networks.
Let's determine together which services suit your hotel.
Talk to our team for a roadmap tailored to your project.